Tesla sues California DMV over Autopilot and FSD advertising ruling

Tesla sues California DMV over Autopilot and FSD advertising ruling

Tesla has filed a lawsuit against the California Department of Motor Vehicles (DMV) in an effort to overturn a prior ruling that found the automaker engaged in false advertising related to its driver-assistance systems. 

The complaint seeks to remove the agency’s conclusion that Tesla misled customers about the capabilities of Autopilot and Full Self-Driving.

Tesla’s legal action follows a decision by California’s Office of Administrative Hearings (OAH), which concluded that Tesla’s earlier marketing of “Autopilot” and “Full Self-Driving” violated state law, as noted in a CNBC report. 

While the DMV opted not to suspend Tesla’s license after determining the company had updated its marketing language for its advanced driver-assistance systems, Tesla is asking the court to go further and reverse the agency’s conclusion.

In its Feb. 13 complaint, Tesla’s attorneys argued that the DMV “wrongfully and baselessly” labeled the company a “false advertiser” for its Autopilot and FSD systems. The filing argued that regulators failed to demonstrate that consumers were actually misled about the capabilities of Tesla’s systems.

According to Tesla’s complaint, the DMV “never proved consumers in the state had been confused about whether its cars were safe to drive without a human at the wheel.”

Tesla’s legal team further stated: “It was impossible to buy a Tesla equipped with either Autopilot or Full Self-Driving Capability, or to use any of their associated features, without seeing clear and repeated statements that they do not make the vehicle autonomous.”

Tesla now promotes its driver-assistance system as “Full Self-Driving (Supervised),” a name that overemphasizes the need for active driver attention.

Tesla’s autonomous driving program is a pivotal part of the company’s future, with CEO Elon Musk stating that self-driving technology will truly be the solution that will push Tesla into its full potential. The company is currently operating a Robotaxi pilot in Austin and the Bay Area, and the company recently announced that it has produced the first Cybercab from Giga Texas’ production line. 



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